Having built-in SEO management tools is beneficial.Īdding a blog to your fashion portfolio website can be another excellent way of improving your search engine rankings. Other methods include going for clean URLs, automatic sitemap, image alt tags, 256-bit SSL certificates etc. See our complete guide on how to optimize your website for search engines.Ī really good way of optimizing your fashion portfolio website is simply choosing a well coded, fast loading template which is what search engines favour.
SEO ensures that your website ranks well on search engine results pages and brings organic web traffic to your fashion portfolio. How do you make sure people find your fashion portfolio website organically? How do you reach people who don’t know you and whom you don’t otherwise have access to? The simple answer is: search engine optimization. TIP 10 Optimize your fashion portfolio website for search engines Think about what a potential client or employer may think when they encounter your website for the first time? What kind of an impression do you want them to have of your work?” Don’t make a website that is so over complicated that it becomes confusing. It's fun to experiment but don’t go too overboard. Keep all the different sections and pages of your website consistent in terms of color, design, theme etc. Your fashion design portfolio website reflects your personal aesthetic taste.Ĭonsider your portfolio website as a whole not as individual parts. See our guide on how to design your website. The last thing you want to do is mess up your first impressions by having a clumsy, cluttered, unprofessional fashion website. A clean website is easier to navigate and more user-friendly. Try not to overcrowd your fashion portfolio website, instead use white space to create balance. Minimalism is key when you are designing your fashion design website.
You need to tell people exactly what you do and what they can expect from you.Īppearances matter and nowhere more than in the fashion industry. Make sure to select pieces that best represent your current repertoire of skills and your style. If you are a fashion stylist you would want to include images of your most recent and most successful looks on prominent clients. Check out our guide on fashion photography.Īs a fashion designer this would entail lookbooks for your most recent collections from your fashion design portfolio. Showcasing your best work using beautiful images, illustrations and even videos is key to that. Use your fashion design portfolio website to create a visual pitch to market yourself and your talent.
A pitch is a short introduction to you and your work that tells a potential client or employer what you bring to the table. What’s the next step? Well, now that you have the people you want on your fashion portfolio website, you need to sell them your work. So, you know what you are marketing and who your target audience is.
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